Litmus is building the first continuous, AI-powered insurance intelligence layer for households and financial advisors.
Our Approach
We apply the same principles that transformed investing:

Litmus brings structure, visibility, and intelligence to insurance — for the first time
Tailored Solutions for Every Need
Choose your path to better insurance management and protection
Individuals
Protect your wealth and assets with clarity and confidence
Key Benefits
Independent coverage recommendations
Proactive policy monitoring and updates
Expert claim support when you need it most
Clear explanations of complex insurance terms
Advisors
Level up your advisory services with comprehensive risk management
Key Benefits
Enhanced client engagement and satisfaction
Increased efficiency with digital tools
Improved advisory accuracy with expert support
Differentiated services in competitive markets
Our Vision
Insurance should be
We don’t sell insurance.
We exist to provide visibility.
Turn fragmented insurance data into clear, actionable insight
for both you and your clients

1
Objective analysis
Deliver unbiased insights based on structured data,
not incentives tied to selling products

Clear visibility into coverage
Make every policy, gap, and overlap easy
to understand across the entire portfolio
2

Guidance aligned
with client outcomes
3
Real feedback from advisors and households
who’ve experienced Litmus
Jeff
"Empathy, expertise, and innovation—all in one platform"
Mark
"We didn't need a public adjuster, we just need guidance"
Spencer
"Thank you so much for providing us this resource. It was such a comfort to talk to someone who just has our best interests in mind and isn't trying to sell us on something. We are eternally grateful to you."
Ken
"Thank you! Fantastic!"
Tracy
"What you are doing is really making an impact."
Jeff
"What an incredible service you are providing."
Jeff
"Empathy, expertise, and innovation—all in one platform"
Mark
"We didn't need a public adjuster, we just need guidance"
Spencer
"Thank you so much for providing us this resource. It was such a comfort to talk to someone who just has our best interests in mind and isn't trying to sell us on something. We are eternally grateful to you."
Ken
"Thank you! Fantastic!"
Tracy
"What you are doing is really making an impact."
Jeff
"What an incredible service you are providing."
Ready to Transform Your Insurance Experience?
Join thousands who trust Litmus to protect their assets with clarity, confidence, and expert guidance.
Insurance doesn’t have to feel uncertain. Litmus helps you navigate complexity with clarity, empathy, and expertise — transforming risk management into a source of confidence and peace of mind


